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Using Helmet Art to Promote Motorcycle Helmet Use

Motorcycle Helmet

 

23 custom-painted helmets from artists from all over the world to observe a helmet like a tool which may be “worn like just like a crown”.

Moto Art Show, a day-long exhibition in the Bombay Art Society at Mumbai now, is not your normal biker tradition. Do not expect flaming skulls, leather coats, and bandanas. Rather, you will find 23 custom-painted functions by artists from all over the globe — painters, musicians, jewelry designers, street artists, musicians, and just a metalwork sculptor.

The notion is to earn the helmet an item of beauty, or so the artwork is odd also — a scene depicting a road trip throughout the mountains, Cliff Richard song lyrics, submerged dreams, hand-engraving, gold foliage, freehand pin-striping. All serving a frequent purpose: to observe sturdy motorcycle helmets like a tool which may be “worn like just like a crown”.

A HANDLE ON THE ROAD

Back in 2017 lately, 36,000 two-wheeler consumers, riding helmetless, died in road injuries — a mean of 100 per day. 2 – and – three-wheeler passengers account for 40 percent of those 1.5 lakh individuals who perish in traffic-related deaths yearly.

It’s simple to find out why. Motorcycle usage from the West has been dominated by biker bands aim at leisure rides, that invest in security equipment — reinforced coats, protective gloves, and helmets that fit closely enough to absorb shocks.

Many two-wheelers are utilized for transportation — mommies ferrying children to college, guys riding to function, delivery guys, and so on. Few fuss with helmets, and people who do often purchase cheap ones, journey with no straps, or use worthless hardhats instead. Pillion passengers — their fatality rate in a collision is often as large as 42 percent — usually do not wear helmets.

It is what prompted Niels-Peter Jensenan athlete and also bike designer, to begin Helmets, an effort to get riders to observe helmets as ‘trendy.’ “You can resolve any additional bone, but I have known people who have hurt their minds at a collision; they are never exactly the same,” he states. “Your mind, your understanding, your thoughts, your feelings, your love it is all in your mind.”

He awakened with Mallika Prakash, 38, a programmer and hardware engineer-turned-painter, to revamp the Mumbai series. “People create a lot of explanations when it comes to sporting safety equipment,” Prakash says. “They will rationalize they’re not moving too much or too quickly, they believe accidents will occur to somebody else. Plus it will not help that helmets are uneasy at our humid weather.”

 

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GOING FASTER, GETTING VISOR

For Prakash, consolidating her artwork and biking pursuits looked natural. She also curated First of Its Title, a month-long series of motorcycle-related artwork by 12 artists, at Bengaluru this past calendar year. “Motorcycle artwork is work that’s motivated by the pleasure of riding,” she states. “You attempt to catch the adventures, the perspectives, and liberty you will need as a breeder.”

Jensen says biking and art are all-natural partners. “Bikers are drawn to the feeling of liberty, of being blindsided with constraints, of opening the brain, similar to musicians,” he states. “Both are breakaway avenues in ways.”

To acquire a better feeling of this, have a look at the helmet made by Ganesh Shinde in this week’s series. The Pune-born performer and advertisements log his bicycle and artwork adventures on his Instagram manage @MilesOnCanvas. “I like a bicycle lets you head out farther along with your canvases,” he states.

Last month, he even also took his first visit to Himachal Pradesh, raiding villages, meeting people, visiting snow, and receiving the reassurance that he wants from town. It looked natural to capture those encounters, in real-time, even on a helmet, even as a watercolor picture. “A helmet is simpler to paint than a bicycle due to the legal limitations [about the alteration of automobiles],” he states. “it is a gorgeous method of linking with my bicycle and documenting memories that I wouldn’t have made if I was not driving.”

GEARING UP FOR MORE

In the coming week, the Shinde will combine Prakash, Jensen, and other people on a bicycle trip from Mumbai to Goa, increasing awareness about two-wheeler security and donating 1,000 helmets on the road.

“A million helmets isn’t a whole great deal,” says Prakash. “However, we wish to pass them to economically disadvantaged individuals, especially to children whose parents now still have a two-wheeler since the sole means of transportation, but do not have helmets.”

The habit helmets are going to take a trip on their own. They will travel to motorcycle-themed occasions across the planet, and certainly can probably be offered by the end of 2019 to boost capital for a nonprofit functioning towards road safety. A brand new helmet is going to be added to the set. Shinde intends to paint a particular individual chronicling the Mumbai-Goa tour.